Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State
نویسندگان
چکیده
The aim of the study was to investigate effect disruptive innovations on marketing performance online marketers in Uyo, Akwa Ibom State. survey research design adopted and a structured questionnaire used collect data from respondents. Three hundred eighty four participated study. Personal were analyzed using frequency count simple percentages, while regression test hypotheses. results showed that each innovation (social media, mobile payment technology, internet technology) had significant performance. Based findings, we concluded adopting for operations would enhance competitiveness success business. It therefore recommended should henceforth understand use latest connect with their customers.
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ژورنال
عنوان ژورنال: World Journal Of Advanced Research and Reviews
سال: 2022
ISSN: ['2581-9615']
DOI: https://doi.org/10.30574/wjarr.2022.16.2.1026